Comparing values between TLDs
May 24th, 2008In our industry, there are a few truths. One of those truths is that .com is king. It sells for the most and is in greatest demand. A very common question that is asked is how much are the different TLDs worth, for the same keyword. If the .com sells for X then what percent can you expect the .net or .org to sell for? The reason this question is difficult to answer is because typically domain names dont sell at the same time, or under the same market conditions.
For instance, lets say I own BuffaloWings.com (I dont) and I sell it privately to someone for $1500. Next year the .net sells for $2,000 at a drop auction. I didnt sell the domain in the truest market conditions (a public auction) and thus, sold for only what I agreed was a fair price. It also sold a year prior to the .net - making the two numbers impossible to compare.
Occasionally we get an example where 2 domains are sold under as identical market conditions as you can ask for. Today the domain names ArmsRace.com and ArmsRace.org sold at NameJet after dropping. The .com sold for $630 while the .org sold for $79. Both of them closed within an hour of eachother and both of them were widely available with plenty of bidders.
Its a common acknowledgment amongst domainers that the .net is about 10% the value of the .com. I personally feel the .net will vary between 7-15% . However with todays comparison between .com and .org - I think we are seeing gains on the .org side. Although it is nearly impossible to accurately gauge value differences on such a small pool of data, I think .orgs are quietly approaching .net values.








