Currency Domaining
November 12th, 2008Its not a a well known sector of domaining, but several domain investors had taken advantage of the struggelling dollar over this past year. Buying domains in Euros and Pounds, and enjoy a steap discount with the currency exchanges.
For instance, earlier this year 1 Pound was the equivalent of $2 U.S. dollars (USD). Since the sliding world economy is finaly catching up to that of the US - the Pound fell against the dollar to a 6-year low. Meaning that at todays exchange rates, 1 Pound was only worth about $1.49 USD.
Even the Euro is struggeling now against the dollar and at todays rate, 1 Euro is worth $1.25 USD. Much lower then it had been earlier this year. As the dollar continues to gain each day, the question looms, will the dollar in coming months be more valuable then the Euro or the Pound? Will US Domainers be able to take advantage and start buying domain names from International owners?….
Time will tell…
Well I was one of the people that certainly used the weak dollar to help purchase domains over the past year but also due to the dollar being weak we seen alot less in parking revenue when we converted it back into pounds.
Im glad the dollar is picking up so I see more dollars = pounds from parking.
Also this may help boost the current market into people selling domains from here in europe where things are getting worse.
Regards,
Robbie
Founder
RegFeeNames.com
Comment by RegFeeNames.com — November 13, 2008 @ 3:32 am
Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names focusing on their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name and not in a website’s products or services, these domains are developed for advertising, ( i.e, “parked” ), and not into “conventional” websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka “domain advertising” is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz.
Comment by Domaineering Cash — January 16, 2009 @ 2:05 am