Blogs

My apologies for having not posted in a few days. On April 14th I came down with some heavy duty food poisoning and I was out of commission for about 48 hours. As horrible as I felt, I searched online for any kind of home remedies, or anything that might help with the sickness. I decided for fun, to checkout FoodPoisoning.com to see what was on it.

I was surprised to find it was a developed site, “Sponsored” by a legal practice. After checking the whois, I confirmed the domain was owned by that law firm. I found it a brilliant way to market their own services. They develop out a site, rank decently for the search term (#26 in google), and approach it from a legal perspective. I was impressed with the site, it had some really good content, and plenty of it.

This use of a premium domain is spot on. This law firm is demonstrating perfect use of a complimentary domain. Its only a matter of time before more businesses realize how ingenious this type of marketing is, and join the fold.

Justin