Comments on: HomeTools.com - $6,000 - Why? http://NameBio.com/NameBioBlog/hometoolscom-6000-why/ The Domain Sales Archive Fri, 30 Jul 2010 03:30:58 +0000 http://wordpress.org/?v=2.6 By: Esa http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-472 Esa Sat, 29 Mar 2008 10:14:02 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-472 Justin, even Estibot did not think it was worth that, although it's been accused of overestimating values before: Estibot says $3,400 for HomeTools.com I think I would have paid around $3k for this had I been bidding. I can see why this would be worth $6k though. It's extremely brandable, and memorable, perfect name for a major tools/home improvement site, and the home improvement business is, well, gigantic. Cheers Justin, even Estibot did not think it was worth that, although it’s been accused of overestimating values before: Estibot says $3,400 for HomeTools.com

I think I would have paid around $3k for this had I been bidding.

I can see why this would be worth $6k though. It’s extremely brandable, and memorable, perfect name for a major tools/home improvement site, and the home improvement business is, well, gigantic.

Cheers

]]> By: admin http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-462 admin Fri, 28 Mar 2008 20:19:55 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-462 Kelly, When you look at just the first page after googling (home tools) - not a single one of the results uses the exact term. Many of them possess both keywords, but not next to eachother. For example: Here are some of the titles: - Home Science Tools - Home Improvement Tools - Bosch Tools Homepage As you pointed out, there are several advertisers. But many of those advertisers are the same ones who buy EVERY keyword imaginable (the long tailed ones) and hope to make a few bucks. Shop.com Amazon.com Shopzilla.com Only a few legitimate advertisers like Lowes are advertising the terms. And they are advertising them because they are advertising for anything that could be compared with tools. This domain name may get a trickle of traffic from a type in here or there, but it is not getting enough traffic or paying enough for the search term that would make it worth it for 6k. Kelly,

When you look at just the first page after googling (home tools) - not a single one of the results uses the exact term. Many of them possess both keywords, but not next to eachother. For example:

Here are some of the titles:
- Home Science Tools
- Home Improvement Tools
- Bosch Tools Homepage

As you pointed out, there are several advertisers. But many of those advertisers are the same ones who buy EVERY keyword imaginable (the long tailed ones) and hope to make a few bucks.

Shop.com
Amazon.com
Shopzilla.com

Only a few legitimate advertisers like Lowes are advertising the terms. And they are advertising them because they are advertising for anything that could be compared with tools. This domain name may get a trickle of traffic from a type in here or there, but it is not getting enough traffic or paying enough for the search term that would make it worth it for 6k.

]]> By: Kelly Lieberman http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-461 Kelly Lieberman Fri, 28 Mar 2008 19:08:07 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-461 Just Google home tools. Go 100 pages out and you will see sponsored links with home tools highlighted. There are a lot of businesses using the keywords home and tools in their very expensive ads...If they aren't getting results they probably would stop advertising. Makes you wonder about the analytics and metrics that the domain industry uses in determining value. Just Google home tools. Go 100 pages out and you will see sponsored links with home tools highlighted. There are a lot of businesses using the keywords home and tools in their very expensive ads…If they aren’t getting results they probably would stop advertising.

Makes you wonder about the analytics and metrics that the domain industry uses in determining value.

]]> By: Jamie http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-460 Jamie Fri, 28 Mar 2008 18:06:26 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-460 Comment to post #10. The fact here is.... NOBODY searches for the term! 4 whole people a day search for the exact "home tools". So who cares how many people advertise for the term, they clearly do not see what people are searching for then! "Home Inspection Tools" 42 people daily search for, or "Home Depot Tools" 36 people daily search for. It was a bad buy at $6K. No Alexa rank, 1 indexed page on google, 8 total links according to MarketLeap.com and 4 daily searches ='s a bad buy at that price. Comment to post #10.

The fact here is…. NOBODY searches for the term! 4 whole people a day search for the exact “home tools”. So who cares how many people advertise for the term, they clearly do not see what people are searching for then! “Home Inspection Tools” 42 people daily search for, or “Home Depot Tools” 36 people daily search for.

It was a bad buy at $6K. No Alexa rank, 1 indexed page on google, 8 total links according to MarketLeap.com and 4 daily searches =’s a bad buy at that price.

]]> By: Kelly Lieberman http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-459 Kelly Lieberman Fri, 28 Mar 2008 17:45:56 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-459 Has anybody searched home tools on Google? No quotes? I get 146,0000,000 and at least 7 pages of sponsered ads. I didn't bother to look any further. Point is, advertisers are paying to be found when people search home tools, home, or tools. If you go to Google's traffic estimator you can see that home tools avg cpc is .84-1.05, estimated clicks is 1,174-1,312 a day, costing you an ad budget of roughly $1,200 to buy the 1-3 position on the page. EVERY DAY. That is $438,000 a year.... "home tools" exact match, is 1.14-1.43 avg cpc. Est clicks only 12-19, cost per day roughly $25. That is $9,125 per year! Multiply an avg of those examples by the years a company plans to spend in business and sell online and you can see why $6,000 for hometools.com is a bargain. You don't need branding, you need a little SEO, and it will naturally rank. just point the servers to your company that sells tools and you have saved yourself thousands in Adwords.... You can see why so many domains remain undervalued, nobody is looking at what the alternative is if your competitor owns it! Has anybody searched home tools on Google? No quotes? I get 146,0000,000 and at least 7 pages of sponsered ads. I didn’t bother to look any further.

Point is, advertisers are paying to be found when people search home tools, home, or tools. If you go to Google’s traffic estimator you can see that home tools avg cpc is .84-1.05, estimated clicks is 1,174-1,312 a day, costing you an ad budget of roughly $1,200 to buy the 1-3 position on the page. EVERY DAY. That is $438,000 a year….

“home tools” exact match, is 1.14-1.43 avg cpc. Est clicks only 12-19, cost per day roughly $25.
That is $9,125 per year! Multiply an avg of those examples by the years a company plans to spend in business and sell online and you can see why $6,000 for hometools.com is a bargain.

You don’t need branding, you need a little SEO, and it will naturally rank. just point the servers to your company that sells tools and you have saved yourself thousands in Adwords….

You can see why so many domains remain undervalued, nobody is looking at what the alternative is if your competitor owns it!

]]> By: admin http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-458 admin Fri, 28 Mar 2008 16:14:30 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-458 Alan, Maybe, for the end user. Not a reseller. Still waiting to see who the knew owner is. We should know later today if payment is completed. Justin Alan,

Maybe, for the end user. Not a reseller. Still waiting to see who the knew owner is. We should know later today if payment is completed.

Justin

]]> By: Alan http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-456 Alan Fri, 28 Mar 2008 07:00:44 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-456 6k for this name was a fair deal - Easily brandable name. 6k for this name was a fair deal - Easily brandable name.

]]> By: John Bomhardt http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-454 John Bomhardt Fri, 28 Mar 2008 02:21:28 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-454 I agree it is kinda high for not being a common expression. I would say whoever bidded has some kind of specific plan for it (hopefully) due to its clever recognizable word combos... we'll see. John http://unplain.com I agree it is kinda high for not being a common expression. I would say whoever bidded has some kind of specific plan for it (hopefully) due to its clever recognizable word combos… we’ll see.

John
http://unplain.com

]]> By: admin http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-453 admin Thu, 27 Mar 2008 23:01:06 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-453 John, I can see the two working together, its not completely unfounded and Im not even arguing the name to have no value. My issue is with how much. Sure, I get the idea - its a site about tools specifically used in home. However, for an expression Ive never heard before, going upwards of $6,000 seems a stretch, no? Justin John,

I can see the two working together, its not completely unfounded and Im not even arguing the name to have no value. My issue is with how much. Sure, I get the idea - its a site about tools specifically used in home. However, for an expression Ive never heard before, going upwards of $6,000 seems a stretch, no?

Justin

]]> By: John Bomhardt http://NameBio.com/NameBioBlog/hometoolscom-6000-why/#comment-452 John Bomhardt Thu, 27 Mar 2008 22:27:33 +0000 http://NameBio.com/NameBioBlog/2008/03/27/hometoolscom-6000-why/#comment-452 When I saw the words "Home Tools". Immediately, I thought "oh, stuff to make things at home easier or maybe to help make life easier at home with household helpers (jar openers, out of reach lightbulb changer, clever kitchen stuff etc.)". I asked my mom who happened to be visiting just now, what came to mind when I asked her what "home tools" meant to her. The same thing. lol, uh... I'm not saying you're not domesticated or anything :) BTW I added your link namebio.com to my blogroll. I've used your listings all the time for research... John http://unplain.com When I saw the words “Home Tools”. Immediately, I thought “oh, stuff to make things at home easier or maybe to help make life easier at home with household helpers (jar openers, out of reach lightbulb changer, clever kitchen stuff etc.)”.

I asked my mom who happened to be visiting just now, what came to mind when I asked her what “home tools” meant to her. The same thing.

lol, uh… I’m not saying you’re not domesticated or anything :)

BTW I added your link namebio.com to my blogroll. I’ve used your listings all the time for research…

John
http://unplain.com

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