Blogs

Durring the broadcast of Superbowl 43, 30 second advertisements were going for three million dollars. When it came time to create a new campaign for Jack in the Box, they decided to drive traffic to the internet. The idea was reasonably simple. Create a commercial where Jack gets hit by a Bus and then have people go to a website/blog where videos about Jacks condition get updated.

If your going to Spend 3 million dollars just on the commercial, shouldnt you spend a few extra thousand to make sure the website doesnt crash when the commercial is aired?

Well, thats exactly what happened. Upon airing the commercial, the website was unavailable. Most people couldnt access the site until well after the game had ended. Out of those who tried to access it durring the superbowl, I wonder how many will try again later?