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A new strategy is emerging at NameJet. A common practice on Ebay - Auction Sniping, is beginning to develop for backorders. Auction Sniping is where a bid is placed at the very last second of the auction. It gives that bidder the last chance to win the item, without having any other bidders the luxury of raising their own bids. In nearly every domain auction platform, they have something that prevents sniping bids from winning. If a bid is placed in the last moments of an auction, the auction clock resets and time is added.

So you may be wondering how is sniping going on at NameJet? This sniping is actually occurring pre-auction in the backorder phase. NameJet allows bidders to see all domains with bids on them. It even shows how many bids and the highest bid (all before the actual auction). This enables anyone to just search domains that have bids on them already, and backorder those to compete in the auction.

Saavy domainers are waiting until the last few moments to actually backorder the domain they want. All domains must be backordered before 8pm (PST), so many bidders are waiting until about 7:55 to start placing their backorders. This enables the bidders to bid against only the few others who are following the same process. For Instance, on Saturday I tried the technique for only the second time and was fortunate enough to be one of only 2 bidders at auction. This means the bid is still low at $69, and the odds of the domain sky rocketing from demand is greatly diminished.  I’ll update with the results of that auction in 2 days.

Justin