Selling to the Advertisers
April 19th, 2008Often times for the middle of the road domainer (As I consider myself) you have ups and downs in the industry. One month you’ll do several large sales and the next the ocean will be dead as a door nob. Ive found that changing strategies and exploring different directions often helps, and teaches you new ideas and concepts. There has been a popular method of buying or registering advertised keywords (as .com) and selling those domains directly to the advertisers.
In all fairness, I have yet to attempt this method. However, I purchased a domain name today with the express purpose of selling it to an advertiser. I wanted to chronicle my methods with my readers and share the results to see how they do. To Start, Ive selected an aftermarket domain name, which I paid $115 dollars for. Its 2 keywords, relating to a higher end product. (Think, home furnishings). I will start by putting together a very detailed email, discussing the bennefits of owning the advertised keyword as a domain and ways in which it can be used. I will follow with information about that particular niche and the complimentary keywords, and lastly, start with a sales price.
I will detail my experiences with this new technique for my readers to use and learn from. So Stay tuned!
Justin
Try this: Call and find the owner, marketer and/or person who is responsible for marketing, Don’t sell, just let them know you’ll be sending a fedex package to them with some critical info related to their company. Confirm the address and attention to, Send it by Fedex (1, 2, or 3 of em) - This screams louder than emails, they’ll be anxiously waiting for the packages. It had worked for me in different ventures very well. I will be applying this to domains pretty soon.
fedexing is not expensive compared to the moderate or high cost of good names. the ROI’s are much higher…
John
http://unplain.com
Comment by John Bomhardt — April 19, 2008 @ 10:58 pm
However, I purchased a domain name today with the express purpose of selling it to an advertiser. I wanted to chronicle my methods with my readers and share the results to see how they do. To Start, Ive selected an aftermarket domain name, which I paid $115 dollars for. Its 2 keywords, relating to a higher end product. (Think, home furnishings). I will start by putting together a very detailed email, discussing the bennefits of owning the advertised keyword as a domain and ways in which it can be used. I will follow with information about that particular niche and the complimentary keywords, and lastly, start with a sales price - You will do well if you contact several companys and let them know about the benefits of owning the domain name.
Comment by damir — April 20, 2008 @ 10:07 pm
I plan to closely follow this saga.
Thank you for doing this field test.
1)How frequently will you be updating?
2) At the end of it all, will you reveal the actual domain name?
Comment by lola — April 26, 2008 @ 10:55 pm