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Studio Blunders Internet Marketing

March 27th, 2008

leatherheads.jpg

Universal Studios is releasing the movie - Leatherheads (Starring George Clooney) to the big screen on April 4th. With all of the print and television marketing they are doing right now, someone dropped the ball and failed to renew the domain name LeatherHeads.com.

The domain lapsed on March 21st, and is now resolving to the very popular Network Solutions expired page. Also interesting to note Universal Studios has held the domain at least as far back as 2001. This means that they had this movie either on the back burner or pending development for at least 7 years, and they wait till 2 weeks before the launch of their movie to allow the domain name to expire and potential traffic to be redirected. It doesn’t get much more idiotic then that.

Justin

Side Note: Appologies for anyone who followed the old link on Domaining.com - the original post was causing some errors with Wordpress.

This entry was posted on Thursday, March 27th, 2008 at 11:33 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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