An interesting news story came out today on c|net about Box.net acquiring Box.com from Digimedia.com. The exact terms were not discussed, but they started geeking out talking zeros and integers revealing that the sale was in the $9xx,xxx area.

Love the robbery reference in the header:

CEO Aaron Levie got lucky: The company that owned the dot-com of his company name wanted a lot, but not as much as they could have held him up for.

But at least he had his colleague and well known journalist who shows an interest in domain names, Paul Sloan, clarify that Digimedia are good people:

“But these are good guys,” Sloan told me. “They’re not doing trademarks, they’re not doing porn.”

That makes it better.