Category Archives: Sales Tips

Pricing Strategies for Domain Names

I was reading an interesting thread over at NamePros about how to best BIN price your domains. Companies like BuyDomains and Mike Mann’s DomainMarket are well-known for pricing their domains ending in 88 rather than using round numbers.

The well-documented psychology behind doing this is that round numbers feel larger, and that by knocking off a few bucks you make the price seem more affordable, which will hopefully lead to more sales. But does it? Continue reading

Michael Sumner is the CTO of NameBio.com, and is the lead developer at State Ventures which owns and operates geo domains such as OceanCity.com and Maryland.com. Michael is also the co-founder of DN Media, a company that has been involved in seven figures worth of domain name transactions.

The Best Day for Your Domain Name Auction to Close On

In this article we examine more than 175,000 domain name auction results to reveal the best day of the week for your auction to close on. In much the same way that email marketers consider the best day of the week to optimize for opens, the day your auction ends on can have a dramatic impact on the closing price. People are busy on Mondays catching up on emails from the weekend, and on Friday they are thinking about anything but work. So which day of the week is the best for your auction to close on? Let’s jump in and find out. Continue reading

Michael Sumner is the CTO of NameBio.com, and is the lead developer at State Ventures which owns and operates geo domains such as OceanCity.com and Maryland.com. Michael is also the co-founder of DN Media, a company that has been involved in seven figures worth of domain name transactions.