Top New gTLDs By Aftermarket Sales

We are in the early days of the new gTLDs and the jury is still out, but with nearly a million dollars in publicly reported sales in the new extensions we thought it was time to rank them by how well each performs in the aftermarket. Below are the 80 new gTLDs that have publicly reported sales, along with information including how many sales were in our database, the total dollar amount, and the average sale price.

Before we dig in there are a few things worth noting. First, our data set only includes publicly reported sales from venues such as Sedo, Flippa, NameJet, etc. There are many sales completed that were never reported because one of the parties to the transaction didn’t want the information public. One reason a seller might not want the information public is to not tip off competitors to the opportunity in a certain string. Our information is far from complete, but it is what we have to work with.

Second, for full disclosure I don’t own any new gTLDs and I don’t intend to. I like them and think they are memorable, but I’m not confident they will ever get traction. That, coupled with the fact that registries are pricing out domain investors and taking on the role of speculator by having premium renewals and reserved domains, makes me not want to invest in them. Some will make a killing, others will lose their shirts; I’ll be watching from the sidelines.

It isn’t surprising that .club was far in the lead with more the double the amount of the sales of its nearest competitor. They do a great job of promoting their extension and getting investors and developers excited about the string. There was a lot of buzz around and Let me also point out that we don’t include “sales” like for $100k in our database because it was really ten annual payments of $10k and hasn’t completed.

Without further ado, the full results are in the table below. For some perspective, the average sale of a .com in our database without even throwing out the multi-million-dollar outliers is $4,681.

If you have bought or sold a new gTLD and would like to include it in our database, please contact us and we’ll do what we can to verify the sale and include it. Also, if you’re a new gTLD investor or just interested in learning more about the space, there’s an active forum dedicated to the topic at that you should check out.

Update April 18th, 2015 – The .GLOBAL registry reached out to us and provided an additional 64 premium sales that we didn’t have in our database. Now they’ve taken the lead by a slight margin over .CLUB. Although if you factor in the payments .CLUB already received from installment sales which aren’t in our database they would still be in the lead. We appreciate .GLOBAL sharing this information with us!


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