Category Archives: Sales Tips

Don’t Shoot for the Moon

Rob Monster of Epik recently started an interesting discussion over at NamePros about “shooting the moon” when selling your domains. Basically the premise was that you don’t know how much the buyer would be willing to pay, so you might as well ask for an astronomical number and see what happens.

After all, you can’t get a high price if you don’t ask… right? Plus you can always offer a lease as a cheaper alternative, or you can walk your price back down.

For 99.99% of you this is terrible advice. Why? Continue reading →

Pricing Strategies for Domain Names

I was reading an interesting thread over at NamePros about how to best BIN price your domains. Companies like BuyDomains and Mike Mann’s DomainMarket are well-known for pricing their domains ending in 88 rather than using round numbers.

The well-documented psychology behind doing this is that round numbers feel larger, and that by knocking off a few bucks you make the price seem more affordable, which will hopefully lead to more sales. But does it? Continue reading →

The Best Day for Your Domain Name Auction to Close On

In this article we examine more than 175,000 domain name auction results to reveal the best day of the week for your auction to close on. In much the same way that email marketers consider the best day of the week to optimize for opens, the day your auction ends on can have a dramatic impact on the closing price. People are busy on Mondays catching up on emails from the weekend, and on Friday they are thinking about anything but work. So which day of the week is the best for your auction to close on? Let’s jump in and find out. Continue reading →